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FUBiS Term III: Buy-Buy, Berlin: Cultures and Critiques of the Marketing of Modernity and Postmodernity, 1871-Present
(Course # 2.20)
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Type: |
B Track |
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Instructor(s): |
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Language: |
English |
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Contact hours: |
48 (6 Kontaktstunden pro Tag) |
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Credit Points: |
4 Credit Points |
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Capacity: |
18 |
Course description
“Buy-Buy, Berlin: Marketing Modernity and Postmodernity, 1890-Present.” Against the backdrop of industrialization, urbanization, and the rise of “mass culture” from the late 19th century to the present, this course will focus on advertising messages and consumer goods as significant artifacts in the interpretation of Berlin’s history. We will take an interdisciplinary approach in tracing the rise of consumer culture and outlining its evolving critique in the work of leading writers, dramatists, film-makers, and theorists. In addition to literary texts, readings will come from the fields of anthropology, geography, history, philosophy, and cultural studies. Key issues to be examined include: the relationship of the individual to the masses, changing gender roles and sexual identities, the function of art in society, the role of the psyche and unconscious needs and desires, tourism and city-marketing, and the politics of consumption. There will be regular assignments, a midterm, a field research project, and a final exam.
- Grading:
- 4 Response papers (2 pages each) 25%
- Field Research Project 25%
- Midterm 25%
- Final 25%
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